Kristi Trevarrow is the Executive Director of the Rochester Downtown Development Authority (DDA), a Great American Main Street award-winning community. She has over 20 years of experience in downtown development and destination marketing. Her duties include business recruitment & retention, marketing, site development, community relations, fundraising and administration of the award-winning holiday event, The Big, Bright Light Show that annually attracts over one million visitors to Downtown Rochester. Ms. Trevarrow covers downtown revitalization issues in her blog, The Downtown Geek, and serves as co-host of the Flip This Town Podcast, a weekly podcast dedicated to restoring the heart of America, one downtown at a time.
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