@NikkiSunstrum is the Director of Social Media for the University of Michigan, where she is responsible for innovating the way in which one of the world’s top Universities strategically leverages and advances interactive communications. Her duties include the coordination of a unified presence, standards implementation, consultation and training. Each aimed at ensuring all accounts provide additional value to University stakeholders. Prior to assuming her current role, she coordinated the State of Michigan’s statewide social media footprint for four years. Nikki possesses a Bachelor of Science degree from Grand Valley State University and a Master’s degree from Aquinas College.